Apple iPhone 15 emerged as the best-selling smartphone globally in 2024. It claimed approximately 3% of the total smartphone shipments, marking its dominance across various price ranges.
| Smartphone Model | Global Shipments (millions) | Market Share |
|---|---|---|
| iPhone 15 | 36.6 | 3% |
| iPhone 15 Pro Max | 34.2 | 2.8% |
| iPhone 15 Pro | 32.1 | 2.6% |
Key Markets Driving iPhone 15’s Success
The iPhone 15’s success is primarily due to strong sales in key markets, especially the U.S. and China. These markets accounted for almost half of the iPhone 15’s total sales globally.
| Factor | Details |
|---|---|
| Key Markets | U.S. and China contributed to nearly 50% of sales |
| Premium Models | Pro models made up more than 50% of iPhone sales |
Samsung’s Galaxy A15 Breaks into the Top 10
Samsung’s Galaxy A15 was the only non-Apple model to make it into the top ten, securing the fourth spot. Samsung also had other entries like the Galaxy A15 5G and Galaxy S24 Ultra.
| Samsung Model | Global Shipments (millions) | Position |
|---|---|---|
| Galaxy A15 | 30.7 | 4th |
| Galaxy A15 5G | 28.1 | 7th |
| Galaxy S24 Ultra | 24.5 | 9th |
Older iPhones Continue to Perform Well
Even older iPhone models, such as the iPhone 13, remain popular. Despite being three years old, it shipped 18.3 million units, showing Apple’s ability to retain customer interest in older devices.
| iPhone Model | Global Shipments (millions) | Position |
|---|---|---|
| iPhone 13 | 18.3 | 10th |
The Rise of AI in Smartphones for 2025
In 2025, analysts predict more smartphones will feature AI capabilities. By 2024, half of the top-selling phones included AI features, signaling growing consumer interest in AI-powered devices.
| Trend for 2025 | Details |
|---|---|
| AI Features | Half of 2024’s top phones had AI capabilities |
| Consumer Interest | Rising demand for AI-powered smartphones |
Apple’s Continued Dominance
The iPhone 15 continues to lead the smartphone market, supported by strong sales in key regions. Samsung and older iPhone models also hold a significant share, showing that both premium and budget models are essential for success. The future of smartphones will likely be shaped by AI, which is already becoming a major feature in top-selling devices.
